The Sick Diesel Gear History:
Sick Diesel was founded in 2017 by Sarasota businessman Steve Conner. Starting with a local truck shop, Steve specialized in selling highly modified trucks. Observing a high demand for superior and quicker truck upgrades, he aimed to provide high-quality enhancements that could be done at home without the hefty price tag. Steve’s vision was to make upgrades accessible for truck owners without sacrificing the benefits of professional installations. This led to the creation of Sick Diesel Gear, focusing on custom products that enhance custom-built trucks, ensuring easy installation without heavy modifications or custom builds. Above all, he aimed to deliver long-lasting, high-quality lighting solutions that would make any vehicle stand out.
In 2022, Tom Suplee joined Steve in his mission to offer quality LED lighting and accessories to truck owners. With Tom’s expertise in business development and Steve’s background in modification and product development, they formed a dynamic team. Sharing core values, they are dedicated to developing innovative products never before seen in the custom truck industry.
Today, Sick Diesel Gear has become a powerhouse in the industry, offering the best quality truck lights, products, and accessories. Every product we offer is rooted in the principles Steve established in 2017. As we grow and reach more customers, our commitment remains the same: to empower our customers with top-of-the-line products and unbeatable value, ensuring a lasting impact on any vehicle upgrade project.
Our Processes:
At Sick Diesel, we take pride in being a home-grown brand with all our products designed and manufactured locally. We are passionate about producing high-quality gear for truck owners around the country. Our processes blend the best of local manufacturing with design and innovation that is highly unique to our brand.
All of our lights start as prototypes in our design lab. We first use a specially developed machine to measure the grill on OEM trucks. Then, aluminum frames are run through a mental bending machine to get them into the exact shape they are needed in. Finally, these frames are coated and anodized. Anodization is an important step we take with our frames, to ensure our customers get the highest quality products. During this electrochemical process, we treat the metal surface of our frames to be highly durable, corrosion-resistant, and decorative. And finally, the lights are ready!
All of our products undergo a rigorous quality control process after their completion, to ensure that only the best products are shipped out to our customers. Ever since our initial opening in 2017, we’ve remained committed to local design and manufacturing, to be in complete oversight and control of our products.
What We Stand For:
Our core values are the TAPE that holds us together:
TRUST – Our customers must be able to believe what we tell them. Every time we do what we say we will do, we build trust and increase the flow and efficiency of doing business with them. Trust brings us referrals and builds our business. Our team members must trust each other and believe in each other to do their job well so everyone can be successful.
ACCOUNTABILITY – We must hold ourselves to be accountable to our customers and each other. Poor performance by one negatively affects many others, especially our customers.
POSITIVITY – A positive attitude draws people in, and a negative one pushes people away. Positivity energizes our customers and ourselves to be better and accomplish more. Positivity makes people happy.
EXCELLENT – We hold ourselves to a higher standard than anyone else. “Good enough” is not in our vocabulary. We consistently perform quality repairs and do them faster than anyone else because that is what our clients expect and that is how we dominate our market.
The Sick Diesel Difference:
One-Of-A-Kind Designs:
Every single light we sell is exclusively designed by us. Add a touch of originality to your ride with a set of custom-made LED lights.
Fast Deliveries:
We ship out every order we receive within 3-5 business days so that you can start flashing your upgraded truck in no time.
High-Quality Production:
Our rigorous quality control process ensures that all of the products we ship out match our highly-set production standards.
Unmatched Customer Service:
Our customers are at the forefront of our business and we strive to provide an exceptional level of support throughout their entire shopping experience.
Affordable Prices:
We are committed to giving everyone access to unbeatable-quality LED truck lights, without breaking the bank.
Our Promise to You:
At Sick Diesel Gear, we strive to uphold the highest standards of excellence in each and every product we offer. Our commitment is reflected in our superior selection of durable truck accessories at affordable prices – all backed by a dependable customer service team that puts your needs first.